After eight years of valued work as an animal sanctuary and mentoring service, Katie's Cradle becomes Reanimate.
The charity formerly known as Katie's Cradle has homed animals in need for almost a decade now. Alongside this, it has provided animal-integrated mentoring for vulnerable people with mental health problems and/or disabilities. Reanimate is run by a mixture of staff, volunteers and trustees. Based in Bridge of Allan, Stirling, the charity cares for a sizeable cohort of horses, sheep, goats, chickens, cats and dogs.
Whilst the core vision of Reanimate will remain the same, the rebrand provides a fresh name, logo and strapline which more accurately reflect the service, values and recovery impact they deliver. The name and memory of Katie, the mare the charity was named after in 2012, will be retained by renaming the volunteer centre Katie's Rest.
To celebrate the rebrand, the team is hosting a small socially-distanced gathering at the Parkhead Farm on Thursday 29th April. This is a chance for the team to reflect on the hard work they have done to make Reanimate all that it is today. Joining them as they mark the occasion is SNP MSP Alyn Smith, who will be there to meet the animals and talk to the team about their future plans as Reanimate.
Sharon, head of the charity, commented on the rebrand:
"We're really excited for this new look for the charity, I love the logo and strapline; they really communicate what we're all about at Reanimate. I'm so happy to announce this and with the funding we've received. We're still the same charity that started all those years ago, we're just excited to expand our reach and provide support to those that need animal-integrated mentoring."
Whilst the COVID-19 pandemic hit Reanimate particularly hard, they have recently received generous funding from the Rs MacDonald Charitable Trust, the Sir Peter O'Sullevan Charitable Trust and the Adapt and Thrive Programme which has allowed them to continue healing animals and service users. This funding, together with a revitalised look and feel, will support Reanimate to grow and develop in the coming years, providing respite and recovery for the immediate and broader community where it's needed the most.